Agency:
MSLK.Inc - NYC, United States
Client:
Lujobar
Role:
Remote design intern, then freelance designer
Services:
Rebranding - Packaging Design ( 7 SKUs +1 multi-pack ) - Brand Audit
Award:
GDUSA's 59th Packaging Design Winner - INDIGO Design Award 2022 Bronze winner
About:
Lujobar is making artisan shower products handcrafted from sustainably sourced, plant-based ingredients that create a gentle, aromatic experience with the beauty of an artisan touch.
Mission:
Lujo bar is on a mission to shower the world with love.
As a small-batch manufacturer and wholesaler, Lujobar produces plant-based bath and body products that are formulated with premium ingredients to create a gentle, skin-loving experience with the added beauty of an artisan touch.
The new minimal logo is simple as the ingredients but gets straight to the brand identity.
The geometric logo describes the core products of the brand, which are round shower steamers and round soaps.
The concept is taken from the consecutive circles that come from the effect of the shower steamer in water.
The Dieline
Old logo VS New logo
Old packaging VS New packaging
Design Awards:
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**Disclaimer: From here till the end, this is a self-initiated project for lujobar to practice my UI/UX skills.
Lujobar | UI/UX Concept
Responsive design
• With MSLK agency, we managed to make a successful rebranding and packaging for the shower steamers. The rebranding was built on the idea of the round shower steamer and soaps. I applied this on the website, but instead of just circles, I replaced it with circle-involved shapes so everything looks cohesive and functional as well.
• The shower steamer is the most popular product in the shop. That's why I made it the superstar on the website and focused on it and its scents.
• The keywords that describe the brand are Artisan, clean, modern, eco-friendly, and gender-neutral.
• Regarding gender-neutral, Designing the website in white & light blue and sharing Instagram photos for both men and women was a good start to achieving this goal.
Here's a preview video of the website showing all the animation and the hover made on the website.
**A quick tip: for a better experience, speed up the video.
Wireframes and Design Thinking
Instagram posts
Thank you!